Rebranding in Global Mobility: Why Inter Relocation’s New Look Is More Than Just a Logo
This month, Inter Relocation Group proudly unveils a bold new visual identity — a transformation rooted in clarity, regional strength, and authenticity. It’s not just a new look. It’s rebranding in global mobility done with purpose.
With operations in 15 countries across Central and Eastern Europe, our refreshed brand reflects both who we’ve always been — and the dynamic, people-driven organisation we’re becoming.
Why We Rebranded: What a Logo Can’t Say — But Should
In the world of global mobility, branding often takes a back seat. But in a service built entirely around trust, clarity, and people, it should be front and center. Rebranding in global mobility isn’t just about visuals — it’s about showing what you stand for, every step of the way.
As Inter Relocation Group expanded across the CEE region, welcoming new teams, clients, and partnerships, we realised our visual identity no longer represented our cohesion, energy, or ambition.
“We wanted a visual identity that feels as modern and connected as the team behind it,” said Stuart McAlister, owner of Inter Relocation Group. “This rebranding isn’t about changing who we are. It’s about showing it more clearly.”
What’s New in the Inter Relocation Group Brand?
If you’ve seen us recently — online, at conferences, or in client meetings — you may have noticed:
-
A refreshed logo — simple, strong, and designed for digital-first platforms
-
Updated colours — bold blue and vibrant amber rooted in the CEE region
-
Visual storytelling system — focused on collaboration, clarity, and continuity
Behind the scenes, this was never “just a design project”. It was a full-scale strategic initiative. From co-creation workshops with 17 local offices to iterative testing across platforms, it was a textbook case of rebranding in global mobility done right.
What Hasn’t Changed — and Never Will
-
Our values
-
Our commitment to high-touch, people-first relocation
-
Our structure: owner-led, country-based, regionally embedded
“We’re proud to call the CEE region home,” McAlister added. “Every country we operate in is represented by a local leader. That local knowledge is what sets us apart.”
Our brand changed because we’ve grown — not because we’ve drifted.
Old VS New
What Our Team Says About the Rebrand
This rebranding in global mobility wasn’t driven from the top down — it was built with the people who live and breathe relocation every day. “We wanted a look that reflects how interconnected our regional work is,” said Dominika Muzslay, Operations Manager at Inter Relocation. “Our clients expect precision and empathy in equal measure, and now our visual identity mirrors that perfectly.”
Our colleagues across the CEE region echoed that sentiment. “In Prague, we’ve always felt proud to be part of something larger,” said one of our Czech team leads. “Now the new design captures that unity while still leaving room for our local voice.”
The new brand feels like it finally represents how we work in Serbia — with flexibility, warmth, and regional awareness,” shared our Belgrade team.
From Croatia, the reaction was equally positive: “It’s modern, professional, and gives us a shared identity that still respects our local knowledge,” said a colleague from Zagreb.
And in Poland, one of our relocation coordinators summed it up best: “Clients will see this rebrand and instantly understand who we are — consistent, capable, and truly CEE-based.”
From Budapest to Zagreb, this rebrand brought us together in more ways than one. The conversations, testing, and feedback loops weren’t just part of the process — they were the process.
What’s Next in Our Rebranding Journey?
This is only the beginning. Over the coming weeks, we’ll share:
-
Country highlights from our 15 locations
-
Personal stories from local experts
-
A behind-the-scenes look at how we deliver relocation the right way — every time
Because CEE is our home, not just a market. And that shows in every detail of what we do.
Ready to Experience Rebranding in Global Mobility — Firsthand?
Whether you’re relocating employees or planning a personal move, we’re here with decades of experience, deep regional knowledge, and a connected team that leads with people — not just process.
